Improv your strategy to extra gross sales, with Kelly Leonard – InsuranceNewsNet


In this episode, Kelly Leonard goes to let you know how you can use comedy – and one of the most abilities comedians use – to change into higher at what you do and get extra gross sales.

“Improv your strategy to extra gross sales” isn’t such a lot a call for participation to hit the street as a slapstick comedian as this is a other tackle doing trade. In terms of making use of comedy abilities to trade, Kelly Leonard helps cleared the path. Kelly is government director of insights and implemented improvisation at 2d Town Works, which is a brand new offshoot of The 2d Town theater in Chicago.

Kelly co-wrote the ebook Sure, And with the CEO of 2d Town Works, Tom Yorton, to proportion one of the most rules of improvisation and the way they may be able to be implemented to companies and relationship-building. Kelly had a just about 30-year occupation on the theater as manufacturer, inventive director and government vice chairman, the place he helped broaden the methods to show other people all concerning the magic of comedy.

Ignite! with Paul Feldman, featuring Kelly Leonard, sales improv expert.

That’s essential, as a result of when you are making other people snort, you earn a little bit of believe and construct bonds.



5:10  Kelly talks about how improv can lend a hand companies.

7:00  One of the crucial number one tenets of improv is a “Sure, and” mindset – to stay the discussion transferring and extra fascinating. That’s additionally essential in a trade atmosphere.

8:05  In trade, one of the vital tough illustrations of the “Sure, and” mindset is in brainstorming periods.

12:30  The insurance coverage business is quite conservative and stuffed with compliance. Consequently, some other people assume you’ll be able to’t use humor and improv whilst additionally being “compliant” – however that’s no longer the case.

15:05  Humor is an effective way to have interaction other people at a unique stage – and it lowers their boundaries.

18:30  In his ebook, Kelly talks about some necessities of comedy. Right here, he outlines some necessities that would lend a hand companies be funnier.

20:10  It’s been stated that concern of failure is the enemy of improv. With that during thoughts, how are we able to all discover ways to “fail smartly?”

22:25  As for methods to scale back your concern of failure, Kelly says you actually must observe.

25:50  Kelly talks concerning the significance of creating an ensemble, no longer a staff.

27:20  Kelly additionally extends that considering to the hiring procedure. As he says, to rent smartly is to rent other.

28:50  Kelly is fast to show that listening is a crucial talent for improv – and it’s additionally a muscle you’ll be able to broaden via observe.







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