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This episode options one in every of my conversations with Jay Abraham. If you happen to stuck episode 1, you heard Jay communicate in-depth about the idea that of preeminence — distinguishing your self, your corporation and your advertising and marketing in any such awesome means that individuals merely should paintings with you. Jay has labored with numerous other firms and he’s noticed what makes them nice. Most often, it begins with other people on the most sensible pondering in a different way.
SHOW NOTES:
01:30 What are as of late’s leaders doing to assume larger so they can reach exponential – reasonably than linear – enlargement?
04:00 Jay says insurance coverage and finance are nice examples of industries that have a tendency to lack sustainable connection.
06:00 Jay says one key means to reach exponential pondering is to ‘shuttle’ outdoor your business.
08:45 What are the issues that almost all insurance coverage and fiscal advisors aren’t doing which, if finished proper, may just purpose a leap forward?
12:10 Construction on that time, Jay once more emphasised the desire for marketers, trade leaders and fiscal advisors to be strategists – and to grasp “a trilogy” of abilities.
15:40 Jay says there may be solution to the entirety – but that time is misplaced on the general public.
17:45 How a lot time will have to you spend on strategic pondering?
18:50 Jay says such a lot of persons are frightened of “enlargement pondering” – when actually they will have to be frightened of “established order” pondering.
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