Are you on TikTok but? Your long run debtors may well be – the social media app is predicted to succeed in 1.8 billion customers by means of the top of 2022, with many customers falling below the Millennial and Gen Z umbrellas. As extra of those more youthful debtors start to display hobby in purchasing a house, it’s a perfect concept to make use of TikTok now not handiest to be able to connect to potential debtors, however to teach them on loan as nicely.
The next 5 accounts show off how lenders and mortgage officials can use TikTok to logo themselves in addition to entertain and teach house patrons.
1. Scott Betley (@thatmortgageguy)
865.5k fans, 11.7 million likes
Scott Betley is a mortgage officer for NFM Lending with greater than 10 years of revel in serving to first-time house patrons and move-up patrons. He makes use of trending audios and humor to, in his personal phrases, “divulge the entire secrets and techniques about purchasing a area. Like the way you don’t want very best credit score or a down fee to shop for and get started construction fairness in your circle of relatives.”
Betley’s good fortune on TikTok over the previous couple of years has even ended in the release of an Influencer Department at NFM.
2. Mandy Phillips (@mortgagemandy)
60k fans, 1 million likes
Mandy Phillips is a department supervisor at Vista House Loans. She makes use of her TikTok account to transparent up misconceptions about mortgages and solution questions by means of video and feedback. One of the crucial techniques she does that is via skits the place she performs each herself and a borrower. Her “Karen” borrower character, who’s impolite and ill-informed, frequently asks for a supervisor – Phillips fortunately informs her, as her bio reads, “I am the executive.” She emphasizes for house patrons that they will have to select a mortgage officer this is well-versed in these days’s converting marketplace, and stocks recommendations on what to not do when looking to get a preapproval.
3. Jordan Nutter (@anutterhomeloan)
191.2k fans, 3.2 million likes
Jordan Nutter’s bio describes her account as “subpar humor with an aspect of homebuying.” Like different LOs on TikTok, Nutter is humorous, however she additionally takes the time to make longer movies explaining such things as jumbo loans, last prices and the way cosigned pupil loans can impact possible loan approval. A lot of her TikToks are solutions to questions from her feedback or reenactments and skits of possible eventualities.
4. Michael Dufour (@yourmortgageguide)
162.9k fans, 1.2 million likes
Michael Dufour is a loan mortgage originator who’s been posting on TikTok for greater than two years. His account is a mixture of irreverent humor about house purchasing in addition to being a loan originator. Dufour posts so much in regards to the variations between the boomer house purchasing revel in as opposed to what Millennials and Gen Z are experiencing these days, and makes use of trending audios to seize hobby. In a up to date publish, he even prompt different LOs the usage of TikTok on how one can accurately use CTAs and key phrases to achieve leads.
5. Rebecca Richardson (@the.loan.mentor)
133.2k fans, 991.9k likes
Rebecca Richardson is a mortgage officer with UMortgage who says she “helps to keep it actual in actual property and stocks knowledge maximum lenders don’t.” She updates incessantly with recommendation for homebuyers on loan and monetary literacy, reminiscent of a video on questions you will have to ask a lender and Realtor sooner than operating with them. Her account is concentrated extra on borrower schooling than humor, however is a brilliant instance of the way lenders can logo and marketplace themselves on TikTok.
Have those customers impressed you to sign up for TikTok? Tell us within the feedback beneath. You’ll additionally apply alongside as HousingWire dips a toe into the TikTok waters!